Regardless of what software you use to build a website, there are some basic do’s and don’ts to keep in mind. It’s very easy to get carried away on your first site and do things that send visitors away, which is most definitely not what you want to do.
When you build a website:
Do keep your web site simple.
Don’t cram it full of clutter. Unless it’s a how-to site, the less text, the better.
Do make it pleasing on the eye.
No crazy fonts or colours. The standard fonts for web sites are Arial, Verdana and Times New Roman. Whatever font you decide on, use it throughout your site. Don’t alternate fonts.
Don’t use a Flash introduction.
Web designers love this and if you use a website builder they can be really fun to create, but most people click off as soon as they see it loading. The object is to get people to see your website and stay there, not drive them away.
Don’t put music or sound files on your site.
It startles people when they are surfing and suddenly hear music blaring out. Their immediate reaction is to back track and oops, you’ve lost them!
Don’t put a lot of slow-loading graphics on your page.
No matter how pretty the graphics are, people aren’t going to stick around and wait for them to load. You can optimise your images for free at sites such as www.NetMechanic.com or www.imageoptimizer.net. You simply load the image and they will condense the size of the image for you, and then let you pick the image you like from the results. Usually you can reduce the size by 50% or more, without there being a noticeable change in quality.
Do make sure visitors to your site can tell at a glance what your site is about.
For example, if you sell widgets, make sure that’s evident right up front. Most people will leave in the first two seconds if they don’t think your site offers them what they are looking for. They aren’t going to take the time to scroll around to see if you have what they need. Make it immediately clear to them what your site is about.
Do give your visitors a reason to return to your website.
Content is king, or more important ‘up to date’ and ‘relevant’ content is king! Blogs are a great way to get people to interact with your site and return, plus, because the content is kept fresh and up to date, the search engines can favour you and rank it high. Making a website ‘sticky’ should always be an objective!
Don’t use pop-ups on your website.
Visitors find these really annoying. The less you annoy a visitor, the more likely he or she is to stay.
GYMLINKsites offer website design solutions for all fitness businesses. We take a lot of the worry away from look and layout, feel and functionality of your website design. Got a quick question? Call us now on 1300 38 38 77 to discuss your requirements or visit GYMLINKsites.com.au for custom design package prices.