I have a website, so it can be viewed on a smartphone – right!
Well, yeah, but unless you have fingers like a needle, don’t mind pinching, zooming or scrolling, no-one will hang around because they can’t read the content, navigate through the tabs or interact with your web pages. Have a contact form – drop downs – don’t even go there!
Some stats:
- More people (around 59% in Australia) will access the Internet through a smartphone over a PC.
- 3 out of 5 mobile users that visit your website will leave immediately if it is not mobile ready or responsive.
- Over 80% of Australian businesses do not provide mobile traffic with a user-friendly experience.
She’ll not be right! Mobile users are impatient.
Should I switch to a mobile ready website?
Absolutely. That way you can have one website that caters for all your website traffic on any device. And because it’s built on a fluid, flexible grid the responsive layout re-sizes and re-orientates your desktop site for mobiles of any screen resolution.
But I have a shopping cart website.
Did I say absolutely, sorry I meant immediately. The stats are the same regardless and a consumer-purchasing proposition must be a painless process. Non-responsive websites make purchasing products a bit of a nightmare – you may have experienced this yourself?
To answer your question, yes, your mobile website can also handle shopping carts – cool!
Any tips?
Well, if you need anymore convincing, just look at your site analytics and see for yourself how your mobile visits are increasing month on month. Other than that, keep your mobile website simple, containing essential only content.
End result – your mobile ready website (business) is optimised to dazzle your mobile visitors with the ultimate browsing experience.
Craig Mac
GYMLINKsites
